Sephora's Flash Store is a Revolution in Connected Shopping

By: Cadhla Gray - Nov 10, 2015
References: lvmh & brandchannel
The Sephora Flash store in Paris, France sets a digital beauty example in connected shopping -- greeting consumers with a talking robot and giving them a digital shopping basket. The store is much smaller than usual, with a selection of its most popular products and an accompanying digital library of its other goods.

Using the card given to them at the beginning of their visit, consumers can gather and pay for both physical products as well as the selected products they ordered online to be delivered. The Flash store also features a large selfie mirror with phone chargers, so that consumers can have fun while sharing their beauty looks on social media.

This type of connected shopping merges brick and mortars with online retail very smoothly, acting as a physical introduction to the brand's e-commerce sites and services.