This Connected Scale Measures More Than Just Weight
Mishal Omar — June 9, 2016 — Lifestyle
The Body Cardio is a connected scale that helps users improve their health over time.
Created by the electronic company Withings, the Body Cardio scale tracks the user's health and features an app to inform and encourage a healthy lifestyle. The connected scale is very accurate and can measure weight, BMI, body fat, water percentage, muscle mass and bone mass. Most importantly, this scale has the capacity to measure "pulse wave velocity" which tracks "how quickly your heartbeat vibrations spread through your arteries." This is important because it is a measure of cardiac health -- fast pulse wave velocity means that the user likely has "high blood pressure, stiff arteries and a risk of hypertension."
The Body Cardio connected scale is an excellent investment for those who are not just looking to lose weight, but also to become healthier overall. The app-accompanied product tracks fitness goals while appealing to consumers who are embracing health-conscious lifestyle choices.
Created by the electronic company Withings, the Body Cardio scale tracks the user's health and features an app to inform and encourage a healthy lifestyle. The connected scale is very accurate and can measure weight, BMI, body fat, water percentage, muscle mass and bone mass. Most importantly, this scale has the capacity to measure "pulse wave velocity" which tracks "how quickly your heartbeat vibrations spread through your arteries." This is important because it is a measure of cardiac health -- fast pulse wave velocity means that the user likely has "high blood pressure, stiff arteries and a risk of hypertension."
The Body Cardio connected scale is an excellent investment for those who are not just looking to lose weight, but also to become healthier overall. The app-accompanied product tracks fitness goals while appealing to consumers who are embracing health-conscious lifestyle choices.
Trend Themes
1. Connected Health Tracking - The Body Cardio scale provides a comprehensive range of health measurements and connects to an app, reflecting the trend towards tracking health and fitness with technology.
2. Cardiac Health Monitoring - The scale's ability to measure pulse wave velocity offers a disruptive innovation opportunity for monitoring cardiac health and identifying early warning signs of hypertension.
3. Integration of App and Hardware - The app-accompanied Body Cardio scale exemplifies the trend of integrating software and hardware to provide a more comprehensive and personalized health tracking experience.
Industry Implications
1. Health and Wellness - The Body Cardio scale's focus on overall health improvement creates opportunities for the health and wellness industry to develop and market more advanced and intelligent weighing scales.
2. Medical Devices - The scale's ability to measure pulse wave velocity for cardiac health monitoring suggests opportunities for medical device companies to develop innovative tools for early detection and prevention of cardiovascular diseases.
3. Connected Fitness - The integration of the Body Cardio scale with an app appeals to the connected fitness industry, offering opportunities to create more personalized and data-driven fitness tracking experiences.
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