Innovation keynote speaker Jeremy Gutsche discusses the most effective ways to connect with customers in his speeches as well as his award-winning book 'Exploiting Chaos.' Gutsche believes that messages to consumers today are not powerful enough and are unable to create a lasting impression. Companies today need to go one step further by making a cultural connection.
"A cultural connection is empowering. It aligns with the soul of one's identity and beliefs. It's the reason people tattoo Harley-Davidson's corporate logo on their arms.
When you make a cultural connection, people don't think of your creation as a product, they think of your creation as part of their identity. To create this type of connection, you need to understand your customer."
Speaking with customers -- getting in their mindsets and looking at things from their point of view -- will enable companies to make those connections and become a memorable brand.
For more insight and fascinating case studies, check out a copy 'Exploiting Chaos' for FREE here!
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