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The 'Connect 4' Campaign Lines Up Cruel Humor

By: Vivian Lau - Published: Jun 16, 2012 • References: hasbro and fastcocreate
Memes that once enjoyed humble attention on platforms like Tumblr, 4Chan and Reddit have meandered their way into popular culture, and now in one form or another, into print ads (as the 'Connect 4' campaign exhibits).

Using the same sort of short, punchy, one-liner humor, the ads feature the iconic Connect 4 board, with a hopeful streak of winning yellow pieces. The pieces have a succession of happily innocent objects and events written on them, for example: "A wealthy grand aunt," "A heart attack" or "Only one heir," but unfortunately are interrupted by a trolling red piece, with "Bernard Madoff," effectively shutting down the scenario.

Life is full of surprises, and the Connect 4 campaign cleverly draws on popular culture to highlight the beautiful frustrations of its game.