JooYoun Paek called 'Spoetry' that look like conjoined sports equipment. These collection of goods dripping in symbolism were created to promote "self-expression by modifying sports gear."
Check out the gallery above to see some of JooYoun Paek's conjoined sports creations which include helmets, goggles, soccer shoes, boxing gloves and more.
Implications - Contemporary society is deeply steeped in the art of multitasking. Any company seeking to capitalize on a consumer's ability to multitask would be wise to invest in a product that combines two otherwise diametrically opposed concepts. The product would appeal to consumers obsessed with originality, as well as those with a fervent passion for novelty products.