Conjoined Sports Equipment
Jooyoun Paek Creates Poetry and Sports Hybrids
JooYoun Paek called 'Spoetry' that look like conjoined sports equipment. These collection of goods dripping in symbolism were created to promote "self-expression by modifying sports gear."
Check out the gallery above to see some of JooYoun Paek's conjoined sports creations which include helmets, goggles, soccer shoes, boxing gloves and more.
Implications - Contemporary society is deeply steeped in the art of multitasking. Any company seeking to capitalize on a consumer's ability to multitask would be wise to invest in a product that combines two otherwise diametrically opposed concepts. The product would appeal to consumers obsessed with originality, as well as those with a fervent passion for novelty products.