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Confection Trend Report

Trace the Impressive Development of Dessert Production

— March 26, 2012 — Lifestyle
The Confection Trend Report examines the upswing in sweet production. Bakers, cafes and restaurant owners are launching gourmet treat menus, the bulk of which have produced incredible artistic displays of talent. Novel lollipop-shaped cupcakes and frozen desserts have upheld the importance of variety, making use of colored food dyes and an army of unthinkable sprinkles.

The spread of atypical delicacies has changed consumer demands. Event planners of all types now have much more to choose from, creating a more competitive environment for culinary organizations. Brands like Mrs. Fields and Mars have managed to stay ahead of the game, always matching reliable products with original marketing campaigns. The bulk of these delicious undertakings are present in the Confection Trend Report, expertly grouped together via nine PRO Trends and over 60 references to baked goods, truffles, candy and more.
Trend Themes
1. Gourmet Treat Menus - Create gourmet treat menus with incredible artistic displays of talent to attract customers and differentiate from competitors.
2. Novel Dessert Shapes - Innovate with novel dessert shapes such as lollipop-shaped cupcakes and frozen desserts to appeal to customers' desire for unique and visually appealing treats.
3. Colorful and Creative Dessert Decorations - Experiment with colored food dyes and an array of unthinkable sprinkles to bring creativity and variety to desserts, capturing consumer attention.
Industry Implications
1. Bakery - Bakery businesses can leverage the trend of gourmet treat menus and novel dessert shapes to attract customers and stay competitive in the market.
2. Cafes - Cafes can capitalize on the trend of colorful and creative dessert decorations to create visually appealing and unique offerings that stand out to their customers.
3. Event Planning - Event planning organizations can benefit from the increased variety of confectionery options, allowing them to offer more unique and memorable dessert choices to their clients.
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