Confortex Condoms Recently Underwent a Modern Rebranding

By: Rebecca Byers - Jul 21, 2015
References: lovelypackage
This unique range of condom packaging was designed as part of a rebrand for Spain's Confortex Condoms. The colorful branding uses various vibrant hues to differentiate between types, with each sporting a different subtle pattern that seamlessly combine two shades.

The new logo for Confortex is contained within a white box and features a clean sans serif font, which the designers liked based on its power to differentiate the product from their competition. Confortex was seeking a rebranded image that spoke to their new business model, which sees them selling their product directly to consumers for the first time.

The unique new approach to branding this range of prophylactics is successful based on its lack of attempt to seem overly sexy, instead branding itself around "feeling safe."