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Hing’s Brand Visual Identity is Unique and Hot Pink

By: Farida Helmy - Published: • References: middaystudio & thedieline
This eclectic condiment branding identity for authentic Chinese food brand Hing’s Brand is fun and surprisingly unique.

Working with the Hong Kong-born Hing Toa -- who is the creator of these delicious Chinese flavors that he sells in his busy family run takeaway restaurant in Essex -- on the brand creation, naming and packaging of the new brands is popular design firm Midday. And the final results of the duo’s creative minds together is stunningly aesthetic and vibrantly attractive.

Choosing to go with a juxtaposing neon pink label design for an authentic Chinese food brand, the eclectic condiments branding identity fuses the traditional east with the contemporary west.

“Siu Siu (Just a Little) Chilli Oil and Mei Mei (Great Taste) Curry Powder are the first of an exciting new range of authentic Chinese flavours ‘Made in Essex’,” says the design team at Midday. Stats for Funky Condiment Branding Trending: This Quarter & Buzzing
Traction: 781 clicks in 14 w
Interest: 1.3 minutes
Concept: Condiments Branding
Related: 83 examples / 64 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: regally feminine jam jars, fast food bento boxes, and industrial chocolate branding.