The recent project to come out of magazine powerhouse Conde Nast is rather surprising given that just last week they announced that three of their popular magazines were on the chopping block—axe-poised and ready.
The latest endeavor for the label is the Conde Nast dating website TrulyMadlyDating.com where the aim is to "unite glamorous girls with fashion-conscious GQ-reading boys to create matches made in style heaven."
The Conde Nast dating website features the usual run-of-the-mill users, except this time, unlike Plenty Of Fish, the membership is not free. For $30 a month, you can meet your match "made in style heaven." Uhm, I preferred the magazine, myself.
I wonder what prompted the magazine to take a foray into the uncharted territories of dating. Sometimes it is better to stick with what you’re good at and Conde Nast’s forte is fashion, style and luxury.
My favorite part about the Conde Nast dating website is that it comes "highly recommended" from magazines such as GQ which, incidentally, Conde Nast happens to own. Conflict of interest, maybe?
I also enjoy that in the "success" part of the Conde Nast dating website, there is only one story. $30/month for those kinds of odds? No thank you. I have my suspicions that my "match made is style heaven" happens to be more gay than a patent leather Prada bag full of fairy dust and rainbows.
Stats for Fashion Match-Making
Trending: Older & Mild
Research: 3,020 clicks in 344 w
Interest: 4 minutes
Concept: Fashion Match-Making
Related: 60 examples / 46 photos
Segment: Females, 12-55
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