Tara Ketchum's Concrete LEGO Blocks are Solid
Who says grownups can't have fun too? These concrete LEGO blocks are for anyone with a passion for stackin'.
Tara Ketchum is the clever creator of these concrete LEGO blocks. Ketchum realized that people of all ages share a love for building structures. Many children grow up playing with building blocks, and she wanted to continue the tradition into adulthood. The resulting product are life-size LEGO bricks -- notches and all. These blocks can connect and stack, just like little LEGOs can.
Build an invincible fortress or chic shelter with these fun concrete LEGO blocks.
Tara Ketchum is the clever creator of these concrete LEGO blocks. Ketchum realized that people of all ages share a love for building structures. Many children grow up playing with building blocks, and she wanted to continue the tradition into adulthood. The resulting product are life-size LEGO bricks -- notches and all. These blocks can connect and stack, just like little LEGOs can.
Build an invincible fortress or chic shelter with these fun concrete LEGO blocks.
Implications - Consumers embrace products that induce in them feelings of nostalgia; they appreciate them for their ability to remind them of pleasant past experiences. Products such as this one are popular because they make reference to a major element of popular culture which consumers can relate to. Companies should incorporate elements of popular culture into their product designs if they want to appeal to a wider demographic.
