Tara Ketchum is the clever creator of these concrete LEGO blocks. Ketchum realized that people of all ages share a love for building structures. Many children grow up playing with building blocks, and she wanted to continue the tradition into adulthood. The resulting product are life-size LEGO bricks -- notches and all. These blocks can connect and stack, just like little LEGOs can.
Build an invincible fortress or chic shelter with these fun concrete LEGO blocks.
Implications - Consumers embrace products that induce in them feelings of nostalgia; they appreciate them for their ability to remind them of pleasant past experiences. Products such as this one are popular because they make reference to a major element of popular culture which consumers can relate to. Companies should incorporate elements of popular culture into their product designs if they want to appeal to a wider demographic.