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H&m and Ecommerce Sites Replacing Real People with Virtual Models
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More and more eCommerce retailers are using computer animated models, replacing in part real models. H&M was among the first retailers to show off their fashionable offerings with computer generated models. These computer generated fashion photos are taken by two people in a quality-controlled studio, a mannequin, and finally a designer / editor on a computer. This can cut costs by as much as two-thirds, compared to traditional fashion shoots with models, hair & makeup, photographers, etc. However, real-life models are not yet out of a job. The final computer generated photos are based on variations of a photo of a real-life model. In addition, we may have virtual stores, but we don't have virtual runways (yet).