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The Complice Hair Salon Campaign Advocates Dramatic 'Self Change'

By: Meghan Young - Published: • References: three-co.jp & ibelieveinadv
The Complice Hair Salon campaign encourages people to explore healthy change. A simple haircut can do the trick. Different hairstyles depict different personalities and interests. Trying out a different style can encourage a person to try something new in another area of their life.

This exciting 'self change' motto for the Complice Hair Salon campaign is visualized through the use of fruit. While the banana, apple and orange sport impossible coifs, the campaign shows that change starts from the inside and that shaping the outside is just a reflection of that.

The Complice Hair Salon campaign was conceived and executed by Three & Co., an ad agency based in Japan. It was photographed by Keisuke Nishitani with artistry by Masaki Fukumori and Mitsuhiro Minamitsuji. Stats for Fruity Coif Ads Trending: Older & Average
Traction: 1,677 clicks in 108 w
Interest: 1.4 minutes
Concept: Complice Hair Salon Campaign
Related: 33 examples / 25 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: wealthy pig ads, iconic art-inspired photo collages, and insect-covered head ads.