Allowing people to see and feel what it’s like everyday for people in wheelchairs is exactly what these two ads accomplish. The ads will surely encourage people to sponsor handicapped athletes in Brazil, or any other country for that matter.
These very creative ads were created by advertising agency Age., São Paulo, Brazil with creative direction by Carlos Domingos, Henrique Mattos and Rodrigo Cabello. The copy was written by Alexandre Leão and photography by Rogério Alonso.
Compassion Through Sports
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Handicapped Athlete Ads Illustrate Wheelchair Reality
Published: Feb 18, 2009 • References: adsoftheworld