Handicapped Athlete Ads Illustrate Wheelchair Reality

By: Vincent Salera - Published: Feb 18, 2009 • References: adsoftheworld
Allowing people to see and feel what it’s like everyday for people in wheelchairs is exactly what these two ads accomplish. The ads will surely encourage people to sponsor handicapped athletes in Brazil, or any other country for that matter.

These very creative ads were created by advertising agency Age., São Paulo, Brazil with creative direction by Carlos Domingos, Henrique Mattos and Rodrigo Cabello. The copy was written by Alexandre Leão and photography by Rogério Alonso. Stats for Compassion Through Sports Trending: Older & Chilly
Research: 3,767 clicks in 378 w
Interest: 4 minutes
Concept: Compassion Through Sports
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: high-tech sports facilities, competitive stripper sports, and extreme ironing.