Company rivalries are like consumer entertainment; some of the most notable conflicts have been between GM vs Ford, Nike vs. Reebok and the ever-popular Pepsi vs. Coke. The new pair to join on the trend is Samsung vs. Apple.
This commercial from 72andSunny is voiced by Bryan Cranston and is mocking the original advertisement for Apple iPad Air. In the original, the speaker is talking about how "it" is responsible for creating poems and symphonies; upon a closer look the "it" being referred to is the iPad Air sitting behind the pencil. In the Samsung version, the pencil is akin to cheating at games or being a student-sport pastime; behind the pencil is the iPad Air, but behind that is the even thinner Galaxy tablet.
While this may appear cheeky, it is inflicting a witty sense of humor to the public. It is also engaging consumers to see the parallels between these two companies and promoting its own brand without appearing too smug or conceited. It is blatantly showing the difference in products while appealing to consumers with idiosyncratic flair, which is both amusing, and proactive.
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Samsung Vs. Apple is the New Pair in the Battle of Company Rivalries
By: Janelle Savel - Published: Mar 11, 2014 • References: adweek