Jeremy Gutsche Shares His Company Growth Strategy Tips
Jaime Neely — March 11, 2013 — Business
References: jeremygutsche
Award-winning author and innovation keynote speaker Jeremy Gutsche offers his readers and audiences valuable tips and advice on company growth strategy. His advice deviates from traditional strategy and tips. His philosophy is deeply rooted in the idea of doing things differently and breaking the rules.
When it comes to growth particularly, Gutsche argues, "the only things slowing [companies] down are the rules [they] need to break." Rules, according to Gutsche, paralyze change and create roadblocks that turn employees into hostages, unable to flex their creative muscles within their organizations.
Gutsche believes that traditional growth strategies -- like increasing innovation budgets, investing in technology and hiring new talent -- aren't realistic for every company that exists today. There is no longer one universal mold to be applied within companies to stimulate growth.
When it comes to growth particularly, Gutsche argues, "the only things slowing [companies] down are the rules [they] need to break." Rules, according to Gutsche, paralyze change and create roadblocks that turn employees into hostages, unable to flex their creative muscles within their organizations.
Gutsche believes that traditional growth strategies -- like increasing innovation budgets, investing in technology and hiring new talent -- aren't realistic for every company that exists today. There is no longer one universal mold to be applied within companies to stimulate growth.
Trend Themes
1. Rule-breaking Strategies - Companies can disrupt their industry by breaking traditional growth strategies and adopting new, unconventional methods to spur innovation and growth.
2. Creative Empowerment - Companies can unleash the full potential of their employees by empowering them to be more creative and take calculated risks that lead to breakthrough innovations.
3. Adaptive Business Strategy - Companies can stay ahead of the curve by adopting an adaptive business strategy that allows them to pivot and adjust in response to industry disruptions and changing market demands.
Industry Implications
1. Finance - Finance companies can disrupt their industry by adopting rule-breaking strategies and empowering employees to challenge the traditional norms of the industry.
2. Healthcare - Healthcare companies can spur innovation by breaking norms and investing in technologies and unique growth strategies that benefit patients and healthcare professionals alike.
3. Retail - Retail companies can boost growth by embracing creativity and empowering employees to think outside of the box with their products, marketing strategies, and customer experiences.
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