Award-winning author and innovation keynote speaker Jeremy Gutsche offers his readers and audiences valuable tips and advice on company growth strategy. His advice deviates from traditional strategy and tips. His philosophy is deeply rooted in the idea of doing things differently and breaking the rules.
When it comes to growth particularly, Gutsche argues, "the only things slowing [companies] down are the rules [they] need to break." Rules, according to Gutsche, paralyze change and create roadblocks that turn employees into hostages, unable to flex their creative muscles within their organizations.
Gutsche believes that traditional growth strategies -- like increasing innovation budgets, investing in technology and hiring new talent -- aren't realistic for every company that exists today. There is no longer one universal mold to be applied within companies to stimulate growth.
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