The Compact Jeep Patriot ads are part of Jeep's new and innovative UK marketing campaign that is rolling out in both print and digital.
One of the perceived benefits of owning an SUV is feeling well-protected in any bad weather while driving. The digital part of the campaign plays on poor weather, targeting specific consumers with messages dependent on the weather in their area. The new Compact Jeep Patriot ads really speak to an important segment of their customers, rain or shine.
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Compact Jeep Patriot Ads Match You with a Car Rain or Shine
By: Summer Luu - Published: Dec 9, 2010 • References: brandrepublic