The Cinnamon Toast Squad Bowls Allow Consumers to Eat Breakfast Together

By: Misel Saban - Apr 8, 2016
References: generalmills & incrediblethings
General Mills has put together a communal cereal bowl as part of the branding of its Cinnamon Toast Crunch cereal that allows consumers to join together and eat breakfast from several bowls that have been seamlessly joined together. While the bowls keep each person's breakfast separate, the stacking nature of the dishes create a shared dining experience.

The Squad Bowls -- branded under the hashtag #squadbowl -- is a series of different sized bowls connected together in design to form a segmented array of dishes. The bowls vary in sizes to suit different types of eaters and allow friends and family members to spend time together while enjoying the breakfast meal. The campaign targets the busy lifestyles and on-the-go eating habits of many consumers by creating dishware that brings people together.