The Coming Step Spring 2012 campaign plays with color in a simple and sophisticated way. It uses the colorblocking fad that was uber popular last year for its backdrop. An otherwise basic studio shoot, the ad campaign jazzes things up with this fun addition; it is even made to look like the model herself controls the color ratio with her body.
Shot by fashion photographer Daniel Jackson with creative direction by Moss Creative for the Korean label, the Coming Step Spring 2012 campaign stars top model Aline Weber. The Brazilian beauty is clad in androgynous jackets and sexy miniskirts. Styled by Alastair McKimm, the outfits are deceptively simple. The details can be found in the layers.
Stats for Colorblocked Backdrop Ads
Trending: Older & Mild
Research: 1,972 clicks in 216 w
Interest: 2.8 minutes
Concept: Coming Step Spring 2012 Campaign
Related: 100 examples / 77 photos
Segment: Females, 18-55
Comparison Set: 37 similar articles, including: carefree pink-hued campaigns, hispter-approved eyewear ads, and daring gymnast-inspired editorials.
Colorblocked Backdrop Ads
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