When Fear and Technology Fuse

By: Jessica Szabo - Published: • References: embreate & kickstarter
Embreate is a creators' collective dedicated to producing cross platform narrative content including comics, films and games. BLEEDBACK is their inaugural project, a five part comic series, written and illustrated by international indie team Scott Nihill, Riley Adams, Jeremy Mohler and Giovanni Valletta.


This week the Embreate team launches Bleedback, a comic book series set in the dystopic future. The story follows Andrei Mueller, brilliant enough to captain any robotics lab, but whose criminal record has barred him from wielding his gift again. Andrei is forced to work underground as a Breaker, a specialized hacker, able to crack the most sophisticated government mandated robot restraints.

A bike mechanic by day, Andrei moonlights at The Beast, New York’s hottest nightclub. The Beast is a place where every desire can be fulfilled ... for a price. One night, in the heart of this pleasure dome, Andrei’s life is turned upside down when a lovebot he cracks goes haywire and explodes in violence at the club. Andrei takes desperate flight, but that same night a shadowy group abducts his teenage daughter, Angela.

On the run, Andrei must put aside his grief and hunger for revenge to forgo a contract with the very people who have stolen Angela. After fighting so hard to remake his life, Andrei is now hurled back into the dark recesses of the global Robo slave trade. This time he fights not only to save his daughter, but a planet that is increasingly at war with itself.


"When writing the story I was inspired by the depiction of robots as a threat in popular media, such as The Terminator series, The Matrix, Blade Runner and Robopocalypse," said series creator Scott Nihill. "I didn’t want the narrative to be centred on a simplistic human vs. robot conflict. Bleedback is more of a human vs. human, human vs. robot, robot vs. robot dynamic." In the story, humanities paranoia of intelligent machines rebelling against their human masters has led to a complex assortment of safeguards. This limits the mental and physical capabilities of robots (known as Shackles). It turns out that the security measures are far more hazardous to humankind than the intelligent machines they fear.


With 9 days to go, the team have hit their $3,500 goal which provides enough funds to print and ship Bleedback #1. "We are so humbled and thrilled to have received the support we have," says colorist Jeremy Mohler. But, with four more books to produce the team are pushing hard to get Bleedback in as many hands as possible. "Secretly, I’m hoping to raise enough funds towards the second book, and maybe even complete it," says Nihill. To cover the production costs on the second book, the Bleedback team will need to raise an additional $4,500 (a total of $8,000) through their Kickstarter campaign.

"We want to provide the maximum value to our backers. So, if we reach $5,000 we will add eight pages of behind the scenes production notes to the digital copy of Bleedback #1," says editor Riley Adams. The additional material will allow readers to discover where the idea for Bleedback came from, see the comic evolve from sketch to the finished color pages, and immerse the readers in the expansive world of Bleedback.

"We have big plans for Bleedback, we’ve mapped out a story arc that could take us well beyond the first five books. We even have plans for an interactive tablet application and a series of games," says Nihill. "But first, the team is focused on creating a captivating ride through a persuasive vision of the future."


Launched in September 2012 and based in Toronto ON, Embreate is a creators' collective that produces cross platform narrative content. The narrative content is distributed through graphic novels, comics, films and games. Embreate brings together a diverse talent pool who share an impulse for pushing boundaries through experimentation of technology and content. BLEEDBACK is Embreate’s breakout project, a five part comic book series written and illustrated by an international indie team.


Scott Nihill (Producer/Writer) has worked in film, TV and gaming for ten years, he has a background as a fine art illustrator, made a popular series of docs on artists and an interactive doc he directed was nominated for a Webby Award. Learn more via

Riley Adams (Editor) is a TV, film & game writer who has helped construct the character-centric journey in Bleedback. He's worked on the CBS/CTV hit Flashpoint, and Warner Bros’ next big budget console game, Mad Max.

Jeremy Mohler (Color/Letters) has worked for Marvel and most currently, the Mortal Instruments: City of Bones comic adaptation for The Th3rd World Studios. Learn more via

Giovanni Valletta (Pencil/Ink) is a rising talent to watch, who has already done fabulous work for Darkhorse Presents, and some of the biggest names in comics including Joe Kubert. Learn more at


Please feel free to use any of the media assets found at through the following sources;

You can contact Scott Nihill (writer/producer) through his email address ( or phone (416) 358-2915.

You can find more information on the project at the Bleedback Kickstarter campaign page:

For up to the minute production updates fans can like Bleedback on Facebook ( or follow the project on Twitter (

Learn more about Embreate by visiting their website: Stats for Launches Bleedback; a Five-part Comic Book Series Trending: Older & Chilly
Traction: 137 w
Interest: 0.5 minutes
Concept: Comic Book Series
Related: 72 examples / 55 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: fragmented superhero portraits, retro styled hero drawings, and redefined classic comics.