I've always found the expression "slept like a baby" to be a bit conflicting, but in the sense that this Comforta Mattresses campaign pictures it, there's no doubt that the idea is as adorable as the slumbering models in each ad.
"Sleep like it used to be," is the tagline attached to these three prints by the Grey Group of Indonesia, suggesting that even hard-working and stressed adults can attain tranquility on this brand of bed. Infants were placed upon the cushioned surfaces to cleverly and quite cutely demonstrate this. They are dressed in oversized grown-up clothing with books, spectacles and cellphones to distinguish them as sweet de-aged sleepers. This Comforta Mattresses campaign may thus appeal most significantly to young exhausted parents in desperate need of some sound shut-eye.
Stats for Anti-Aging Sleepvertising
Trending: Older & Mild
Research: 4,210 clicks in 239 w
Interest: 3.5 minutes
Concept: Comforta Mattresses Campaign
Related: 49 examples / 38 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: age-exposing eyewear, bikini-clad corn campaigns, and crude alcohol advertising.
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