Comex Paint Creatively Proves They Can Match Any Hue

By: Rachel Bowman - Published: Jun 18, 2009   Updated: Aug 23 2011 • References: thecomexgroup & whitezine
Design firm RT&A teamed with R. Trevino for an ad campaign for Comex. The ads are incredibly simple but at the same time quirky and effective.

The Comex advertisements feature iconic cartoon characters blending in with the background, because Comex was able to match the paint colors just that well. With Homer Simpson, Garfield and a Smurf, the designs are great because you know who they are without seeing more than their eyes and hair.

Implications - New businesses can attract consumers with the use of familiar imagery and public figures in advertising and branding. The use of a popular franchise's images will appeal to buyers outside of the company's traditional market, and allow the business to connect with a younger audience. Further, companies will appear up to speed with pop culture. Stats for Cartooned Color Campaigns Trending: Older & Average
Research: 9,199 clicks in 361 w
Interest: 4 minutes
Concept: Cartooned Color Campaigns
Related: 25 examples / 19 photos
Segment: Neutral, 18-55
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