Rockstar

This Comeco de Vida Campaign Brings Life to Classic Literary Characters

By: Leslie Chen - Published: • References: zbrasil & adsoftheworld
Most people take their vision for granted, but these Comeco de Vida print ads reveal how some need a helping hand with everyday tasks like reading.

Created by Z+ Comunicação in Brazil, the campaign features classic literary characters like Robin Hood, Dracula and Paul Bunyan while a hand reaches out to touch their faces; showing how braille has the power to bring books to life. The ads are paired with the copy “They can read, they can imagine. Help us grow our braille library. Donate.” These ads work brilliantly because they allow audiences to adopt the perspective of the blind.

Even if you can read perfectly fine on your own, these Comeco de Vida ads will stop and make you think about the importance of donating to institutions like these. Stats for Imaginative Braille Ads Trending: Older & Chilly
Traction: 1,664 clicks in 79 w
Interest: 1.8 minutes
Concept: Comeco De Vida
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: porcelain food campaigns, risque femme fatale lingerie ads, and devious babysitting campaigns.