The McDonald's 'Come as You Are' Campaign Draws Even the Dead

By: Amelia Roblin - Published: Oct 22, 2010 • References: eurorscg & adsoftheworld
The McDonald's 'Come as you are' campaign continues in France with this mythical marketing scheme by the advertising agency BETC Euro RSCG. Having featured characters like Darth Vader in the past, these prints promote the link between the fast food restaurant and fictional characters including Asterix, Cinderella and even the Grim Reaper.

It's ads like these that explicitly encourage everyone to come "come as you are" to the favored and affordable international take-away chain. Stats for Grim Reaper Restaurants Trending: Older & Warm
Research: 6,090 clicks in 292 w
Interest: 4 minutes
Concept: Come As You Are
Related: 52 examples / 40 photos
Segment: Males, 18-35
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