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The McDonald's 'Come as you are' campaign continues in France with this mythical marketing scheme by the advertising agency BETC Euro RSCG. Having featured characters like Darth Vader in the past, these prints promote the link between the fast food restaurant and fictional characters including Asterix, Cinderella and even the Grim Reaper.

It's ads like these that explicitly encourage everyone to come "come as you are" to the favored and affordable international take-away chain.