Royal Carribbean's 5 Second Come and Seek Spots Promote Adventure

By: Jana Pijak - Feb 27, 2016
References: youtube & royalcaribbeanblog
Father and son surfing sessions, singing frogs and interactive robots steal the spotlight in this series of 5 second 'Come and Seek' spots by cruise liner Royal Caribbean.

Marketing its excursions to families with small children, these fun spots take viewers on a sentimental journey while simultaneously spotlighting innovative and tech-focused workshops that travelers can also enjoy.

"Through a variety of channels, Royal Caribbean aims to have "Come Seek" invoke imagery of mashing up surprising onboard experiences, such as North Star, the FlowRider and connecting on social media with Voom high speed internet" say the brand's representative on it's official blog. Appealing to connected audiences -- tech-conscious Millennials who are also young parents -- these ads use a non-traditional marketing approach to target adventure seekers.