The Columbine Phoenix Churchyard Line is Made From Bones and Other Human Remains
While this fact may scare a few readers, just think about how authentic a Halloween costume would look with these creepy accessories. Costumers have the option to dress like a skeleton and wear one too! Even if Halloween has come and gone, the Columbine Phoenix 'Churchyard' collection is a unique jewelry collection that will amaze and shock onlookers year-round.
Implications - Contemporary society is constantly bombarded with a variety of products, so companies must take risks to stand out. Businesses would do well to use tactics such as shockvertising in their campaigns to garner the attention of busy customers.