Anyone looking for a slightly more morbid look this year should check out the Columbine Phoenix 'Churchyard' line for some bony finds. The designer makes jewelry out of human remains such as hair and bones.

While this fact may scare a few readers, just think about how authentic a Halloween costume would look with these creepy accessories. Costumers have the option to dress like a skeleton and wear one too! Even if Halloween has come and gone, the Columbine Phoenix 'Churchyard' collection is a unique jewelry collection that will amaze and shock onlookers year-round.

Implications - Contemporary society is constantly bombarded with a variety of products, so companies must take risks to stand out. Businesses would do well to use tactics such as shockvertising in their campaigns to garner the attention of busy customers.