The Columbia Omni-Shade Ad Promotes Constant Shelter From Rays

By: Amelia Roblin - Published: Mar 1, 2011 • References: columbia & adsoftheworld
With fear surrounding the harmful effects of sun, campaigns like the Columbia Omni-Shade ad jointly feed those concerns and also offer a solution.

Designed by Prolam Y&R of Chile, this print playfully places a stalking tree behind a desert hiker, acting like a constant protector against skin damage. Promoting a range of garments that block UVA and UVB rays from reaching the skin, the animated Columbia Omni-Shade ad succeeds to cleverly communicate its product. Stats for Trailing Tree Advertising Trending: Older & Mild
Research: 5,618 clicks in 273 w
Interest: 4 minutes
Concept: Columbia Omni-Shade Ad
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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