In an effort to make its products more accessible for women with a wide range of skin tones, L'Oréal has created a new Colour Riche lipstick collection that is specially formulated to flatter every skin tone. Indeed, the brand promises that with its new collection, consumers with never have a problem finding the perfect nude lipstick for their complexion.
The new Colour Riche collection is a five-shade lipstick line that is designed to flatter every skin tone. The shades range from Doutzen's Nude, which is made for fair to light skin tones to Liya's Nude, which is meant for deeper skin tones. Despite the wide range of shades, each lipstick is formulated with a rich and creamy formula that not only flatters the lips, but also adds dimension.
With popular brands such as L'Oréal opting to diversify their offerings, it is clear that a one-size-fits-all approach is no longer an option.
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