The paint company Dulux has created the 'Let’s Colour' international outreach project in order to transform gloomy communities all over the world into rainbow spaces. This colour movement has so far stroked their brushes in Paris, London, Rio de Janeiro, and Jodhpur, India.
More than simply gentrification, the 'Let’s Colour' project aims to encourage local participation and collaboration in the shaping of their own communities. See what Fernanda Romano, the Global Creative Director of Marketing at Euro RSCG, has to say about the project below.
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