The 'Let's Colour' Project Brings Bright Shades to Dull Locales

By: Tiana Reid - Published: Apr 24, 2010 • References: letscolourproject & coolhunting
The paint company Dulux has created the 'Let’s Colour' international outreach project in order to transform gloomy communities all over the world into rainbow spaces. This colour movement has so far stroked their brushes in Paris, London, Rio de Janeiro, and Jodhpur, India.

More than simply gentrification, the 'Let’s Colour' project aims to encourage local participation and collaboration in the shaping of their own communities. See what Fernanda Romano, the Global Creative Director of Marketing at Euro RSCG, has to say about the project below. Stats for Color-Popping Communities Trending: Older & Mild
Research: 9,551 clicks in 317 w
Interest: 4 minutes
Concept: Colour Project
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: color-changing glass buildings, shirtless community service, and community art portraits.