The Observer Music Monthly Promotes Using Goth Coloring Books

By: Gil Haddi - Published: Jul 16, 2013 • References: doreymccall & incrediblethings
To promote the latest issue of The Observer Music Monthly feature about 'The Lost Tribes of Pop,' the magazine released Goth Coloring Books as an attractive promotional campaign instead of more traditional flyers.

The coloring activity book incorporates graphic designs set up in a color-by-numbers style with images of punk rockers and goth kids hanging out at haunted houses and cemeteries. Created by UK designers Mark McCall and Richard Dorey, the pamphlet comes with a single chunky black crayon because when you are goth, all other colors are completely irrelevant.

A creative way to capture the attention and interest of today's youthful consumers, the Goth Coloring Books have become a sought-after collectable item that works as excellent promotion for the magazine. Stats for Dark Drawing Pad Pamphlets Trending: Older & Mild
Research: 1,653 clicks in 149 w
Interest: 1.5 minutes
Concept: Coloring Books
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Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: adult coloring books, titillating adult coloring books, and celebrity crayon books.