This colorful chocolate packaging was made in a partnership between the chocolate brand Marou and the National Gallery Singapore.
The museum features and celebrates modern South East Asian artwork and together with Marou it wanted to "co-brand a range of chocolate bars" for the museum's store. Marou first established icons and flavors for the packaging that each represent the "historic, modern or transcendent" themes that can be seen in the museum. Then the creators decided to continue the theme of the museum and decided to represent a traditional Vietnamese print-making technique entitled Đông Hồ. This is a handmade process in which paper is made from bark, a shiny tint is added with crushed oyster shells and ink is derived from various plants. The ink is then stamped onto the packaging with handmade stamps.
This unique process created colorful chocolate packaging that is as historic as it is innovative.
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