Pantone's Ads Show Minimal, Colorful Cartoon Characters
Laura McQuarrie — June 24, 2014 — Marketing
References: winnersnneslions & coloribus
These Pantone posters capture the essence of colorful cartoon characters with a single hue and just a few simple shapes. When a brand, person or character becomes recognizable by just a certain color, it tends to be universal, since color has the ability to go beyond language. Since Pantone is a brand that's all about harnessing the power of color, what better way to show its importance than compare it to some of the world's most iconic characters?
The posters were developed for Pantone by the Y&R Shanghai agency with the aim of appealing to a younger generation of artists and designers. In the print ads, famous characters like Kermit the Frog, Garfield and Cookie Monster are represented with a unique numbered Pantone color, showing that "There can only be one."
The posters were developed for Pantone by the Y&R Shanghai agency with the aim of appealing to a younger generation of artists and designers. In the print ads, famous characters like Kermit the Frog, Garfield and Cookie Monster are represented with a unique numbered Pantone color, showing that "There can only be one."
Trend Themes
1. Colorful Cartoon Characters - Opportunity to develop innovative marketing campaigns that focus on using a single color to represent recognizable characters and brands.
2. Universal Recognition - Opportunity to create branding strategies that rely on color as a universal language to connect with diverse audiences.
3. Power of Color - Opportunity to explore the significance of color in design and communication, emphasizing its importance in brand identity and storytelling.
Industry Implications
1. Advertising - Opportunity for advertising agencies to leverage the concept of colorful cartoon characters in creating engaging and memorable campaigns.
2. Graphic Design - Opportunity for graphic designers to experiment with using a single color palette to create visually striking and iconic character representations.
3. Branding - Opportunity for brands to reconsider their visual identities and explore the impact of color in creating recognizable and memorable brand characters.
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