Renova Adds Neon TP (Update)

By: Bianca Bartz - Published: Mar 20, 2008 • References: charlesandmarie &
Nearly two years ago Trend Hunter introduced you to black and red toilet paper by Renova. Now the company has expanded their line to include neon orange and green TP.

Now there's a different way to brighten your day! The designer sheets from Portugal add crisp design to an item that's otherwise overlooked. Though they don't promise to be kitten soft, they're guaranteed to attract a lot of attention! Black toilet paper is still deemed exotic in North America, but in Europe, a lot of chic clubs have been stocking up on the stuff for a while.

The bright rolls are being sold at Charles and Marie who assure, "it is made of 100% biodegradable, virgin pulp that is chlorine-free and entirely recyclable, so basically a 3 ply, completely non-toxic, soothing tissue." You won't pick up any weird rashes either, they TP has been tested by dermatologists and gynecologists.

Each roll sells for $15 Stats for Colored Toilet Paper Trending: Older & Warm
Research: 8,556 clicks in 426 w
Interest: > 3 minutes
Concept: Colored Toilet Paper
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: sculptural chocolate printers, food-inspired lipsticks, and five-year-old tweet.