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Chromatic Color-Changing Road Signs

This Road Sign Helps Catch Driver Attention to Reinforce Rules

— August 13, 2019 — Art & Design
This color-changing road sign is being developed through a collaboration with scientists from the Fudan University in China with optics experts at the University at Buffalo in the US to help increase safety in the streets. The signs are capable of changing color thanks to a transparent film that respond according to the speed at which light is hitting the polymer microspheres on the surface. This means that the sign would change color rapidly if a driver was speeding to encourage them to slow down, which could also help to warn pedestrians if a vehicle is approaching at an unsafe speed.

The color-changing road sign was explained by Associate Professor Qiaoqiang Gan from University at Buffalo to New Atlas: "Just like a prism can split a white light into a rainbow, this microsphere coating delivers another way to selectively reflect a part of the white light and result in a colorful image. In particular, this color reflection is heavily dependent on the incident angle and/or observation angle."


Image Credit: Gan et. al., Sci. Adv. 2019
Trend Themes
1. Color-changing Road Signs - Disruptive innovation opportunity: Implementing color-changing road signs can help increase driver attention and reinforce traffic rules, resulting in improved road safety.
2. Transparent Film Technology - Disruptive innovation opportunity: Developing transparent film technology that can change color based on light speed opens up possibilities for various applications, such as dynamic signage and interactive displays.
3. Polymer Microsphere Coating - Disruptive innovation opportunity: Expanding the use of polymer microsphere coatings can lead to advancements in diverse fields, including optics, materials science, and safety technology.
Industry Implications
1. Transportation - Disruptive innovation opportunity: Implementing color-changing road signs can revolutionize road safety measures and enhance traffic management systems.
2. Signage and Graphics - Disruptive innovation opportunity: Advancing the technology behind color-changing signs opens up new possibilities for highly responsive and engaging signage solutions.
3. Materials Science - Disruptive innovation opportunity: Exploring the potential of polymer microsphere coatings can lead to breakthroughs in materials science, including responsive and adaptive material applications.
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