Carl Hose
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The importance of colors and their effects on the human mind have been of interest to scientists for some time. It’s been proven that colors have a great impact on our emotions and the way we react in various situations. Many doctors choose office colors that will relax their patients, and restaurant owners choose colors that make customers feel at home and hungry. Bright colors generally cause people to feel happier and earth tones make us feel more at ease and comfortable. A new study shows that two colors, blue and red, produce very different thinking capabilities. If you’re doing something that requires more creative thinking, then blue would be the color to paint the walls in your office or to have as a background on your laptop. If, on the other hand, you need to be more accurate and detail-oriented, choose red. Bottom line, if you’re having trouble with that Great American Novel, now’s the time to grab a paintbrush and go to work on those office walls.  If a new study is any guide, the color red can make people’s work more accurate, and blue can make people more creative.
In the study, published Thursday on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine whether cognitive performance varied when people saw red or blue. Participants performed tasks with words or images displayed against red, blue or neutral backgrounds on computer screens.
(nytimes)References: sciencemag.org, nytimes Filed In: |
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