This color guide by The Logo Company sheds light onto what feelings certain brand logos give to the public.
The image takes a large amount of known logos and divides them into color categories. It then reveals how each brand communicates to the customer as a result.
Branding is a very calculated and intentional part of business. Millions of dollars and loads of time are put into displaying a certain feeling, lifestyle or image to the customer. Everything from the wording to even the imagery is carefully chosen.
This color guide is a perfect example of just how much even the specific color is an integral part of the branding process. It may also explain why logos evolve so frequently as time goes on to stay modern and relevant.
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