Shout's Color Catcher Ads are Stationed on Clothing Labels

By: Laura McQuarrie - Sep 23, 2016
References: vimeo & adeevee
The labels on clothing are often so small, they are typically reserved for only sharing washing instructions, but Shout saw these tags as a unique opportunity to advertise its Color Catcher laundry sheets.

The 'Tag Ads' were designed as clothing labels that double as advertisements for the brand's product, showing how simple washing can be since the colors to not need to be separated. One of the variants reads: "Do not sort. Do not worry about colors running." Color Catcher is a product that absorbs and traps color dyes, meaning that there is less sorting and care that needs to happen before a piece of clothing can be washed.

While many brands focus on choosing the biggest and flashiest forms of advertising available, this one cleverly chooses its placement in order to be catch the eyes of the right consumer.