Apprentice

Portrait Created Using 16 Types of Meat for Colman's Mustard

By: boom chicky boom - Published: • References: creativereview
Ad agency Karmarama has redefined the meaning of a famous 1914 British recruitment poster, Lord Kitchener’s “Your Country Needs You,” to an advertisement to promote Colman’s mustard. The ad will run in men’s magazines to entice men to slop some Colman’s mustard on their meat—so to speak.

After viewing this ad, you won’t be asking "Where’s the beef," since ‘Lord Kitchener’ was crafted by a food stylist into a portrait using 16 types of meat that took over 18 hours to cook.

What I find ironic, is the food Crafter’s name—Peta O’Brian, since we know his meaty version of Lord Kitchener will never be a poster child of PETA. Stats for Beefy Condiment Ads Trending: Older & Average
Traction: 7,811 clicks in 247 w
Interest: 4 minutes
Concept: Beefy Condiment Ads
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: 16 carnivorous art & design pieces, pro meat vintage ad, and carnivorous art.