Implications - Companies who create products that allow consumers to expand their knowledge will be seen as essential within many modern consumers' lives, especially since the desire forcontinuing education has been skyrocketing.
College Notebooks Become Ad Medium
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UNOTES is a new venture launching a line of free college notebooks, suplemented by advertising. The program is rolling out nationally in September. For advertisers, the site describes, "UNOTES is a high quality notebook that would cost up to $6.99 in college bookstores. It has a life cycle of at leaset 4 months and it makes multiple impressions every day." To students, UNOTES pitches its slogan, "Free is Good."