Imagine a crowd sitting in a cinema moving their bodies from side to side to control a car projected in the screen. Just like a gigantic maneuver or a "collective human joystick".
This is AudienceGames created by Brand Experience Lab, last summer. After two completely successful pilots with Volvo and MSNBC.com, the company has developed a partnership with National CineMedia in the US to introduce this awesome experiential marketing service to a much wider audience.
It works with a motion sensor placed in the front of the theater. This is the real advergaming thing. A totally memorable, fun and interactive brand experience.
Photo: Scott Gries / adage.com
Stats for Collective Human Joysticks
Trending: Older & Mild
Research: 3,075 clicks in 426 w
Interest: > 3 minutes
Concept: Collective Human Joysticks
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: robotic parking garages, feature-rich gaming laptops, and electric race bikes.
Collective Human Joysticks
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