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Collective Human Joysticks Edit
AudienceGames

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Collective Human Joysticks - AudienceGames (VIDEO)
AudienceGames
 Published: Mar 25, 08
 Views: 2,087

Imagine a crowd sitting in a cinema moving their bodies from side to side to control a car projected in the screen. Just like a gigantic maneuver or a “collective human joystick”.

This is AudienceGames created by Brand Experience Lab, last summer. After two completely successful pilots with Volvo and MSNBC.com, the company has developed a partnership with National CineMedia in the US to introduce this awesome experiential marketing service to a much wider audience.

It works with a motion sensor placed in the front of the theater. This is the real advergaming thing. A totally memorable, fun and interactive brand experience.

Photo: Scott Gries / adage.com

 References:  brandexperiencelab.org, adage

Filed In:  games,  inventions,  life,  lifestyle,  market,  media,  pop culture,  tech,  unique








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FOUR WAYS TO REACT: vote, favorite, add more examples of Collective Human Joysticks or comment about AudienceGames.

Favorited by Bianca Bartz on Apr 16, 08

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Collective Human Joysticks