Collections by Erly is a great tool to bring in the myriad of content that a single event can produce. Going to a big dinner with your closest friends? The site lets you build and share photos, status updates and videos from everyone involved.
Implications - Internet users are looking to use the web as a place where they can connect and create collaboratively. This process of working together mirrors their real-world experiences of doing and acting and not just consuming. Companies should consider how they can make Internet users active creators and collaborators to foster a deeper connection to the brand.