The 'Colgate Max White One' Commercial Capture's Paris' Attention

By: Kamal Musharbash - Published: Jan 26, 2011 • References: yr & ibelieveinadv
In 2010, Colgate launched a toothpaste that promises one shade whiter in one week; but in order to effectively promote its brand, the featured Colgate 'Max White One' commercial took the streets of Paris for a publicity stunt that turned heads. Paris is undoubtedly is considered Europe's fashion capital by many, so Colgate dressed its models with the best of the best as they stripped down capturing the public's notice.

Item by item, the public started gathering the models' items and noticed the attached message "Make Your Smile the Best Accessory." Truly haute and truly effective. Stats for Disrobing Dental Ads Trending: Older & Warm
Research: 6,477 clicks in 278 w
Interest: > 3 minutes
Concept: Colgate Max White One Commercial
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: big mouth advertising, destructive toothpaste ads, and 11 tasty toothpaste tubes.