James Day Photographs the Colgate 360 Sonic Power Ads

By: Meghan Young - Published: Mar 27, 2010 • References: jamesdayphoto &
Masterminded by Y&R Dubai and photographed by James Day, the Colgate 360 Sonic Power campaign features the tagline '333 blows a second.' I wonder if that's the number of toothbrushes jammed into each of the models' mouths?

And what if the scene depicted in this Colgate 360 Sonic Power ad is what it actually took to have a flawlessly clean and healthy mouth? Talk about torture. I mean, going to the dentist is bad enough. Stats for Torturous Toothbrush Campaigns Trending: Older & Mild
Research: 4,944 clicks in 321 w
Interest: 4 minutes
Concept: Colgate 360 Sonic Power
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: role reversal shockvertising, sketchy super bowl ads, and blush for boobs.