Prodigy

Research into the Driving Forces Behind the Carbonated Beverage Industry

By: Taylor Keefe - Published: Mar 14, 2012 • References: trendreports
Carbonated beverages have taken a lot of heat in the past few years largely due to the negative affects in can have on health, especially among youth and children. However, companies like Coca-Cola and Pepsi have been able to manage their public identity by utilizing effective marketing campaigns, re-branding their image and making changes to products. Trend Hunter's Cola Trend Report looks at the soda industry, uncovering patterns that are creating consumer interest despite any negative backlash.

From quirky branding techniques to avant-garde artwork, this report highlights modern innovations using cola products. With our crowd-sourced data, companies can explore various advertising ventures, unique product developments and initiatives taken to maintain public interest in cola and other carbonated beverages.

Don't let rival brands get an advantage in the marketplace. Use our research to gain insight and the competitive edge.