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#CokeDrones by Coca-Cola Singapore is a Big Refreshing Thank-You

By: Meghan Young - Published: • References: kindness.sg & fastcocreate
#CokeDrones by Coca-Cola Singapore is a heartwarming example of ways to show appreciation on a large scale. It involved giving free refreshing cans of coke to migrant workers in Singapore, who happen to account for more than a third of the country's entire workforce. Away from their families and even local communities, these workers help grow Singapore on an exponential level.

In collaboration with nonprofit organization Singapore Kindness Movement and ad agency Ogilvy & Mather Singapore, #CokeDrones by Coca-Cola Singapore used drones to deliver 'Happiness from the Skies.' But what really made this gesture stand out were the Polaroid images of Singaporeans saying thank-you to the workers with posters that were attached to each can. Stats for Migrant Worker Soda Deliveries Trending: This Quarter & Buzzing
Traction: 461 clicks in 20 w
Interest: > 3 minutes
Concept: #CokeDrones By Coca-Cola Singapore
Related: 77 examples / 59 photos
Segment: Neutral, 18-55+
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