This sizzling new Coke Zero commercial, hot off the press from the folks at Grey ad agency, Copenhagen takes breaking up to a different level. But does it fit with Coke's brand image? Or is it more in-line with Axe body spray?
With a tag line of â€œReal taste, zero sugarâ€, the ad follows a guy to a restaurant where he plans to break up with his girlfriend. As he struggles to tell her that it's over, he takes a sip from his Coca Cola Zero drink. And man, everything turns around.
The restaurant morphs into a strip joint with super attractive girls coming on him from every angle. Our hero is stunned with his mouth agape while his girlfriend assures him that it's ok to break up and enjoy all the girls out there. My favorite bit is when she says, â€œJust call me when you wanna shagâ€, and then she adds â€œUSâ€, as she nods towards a group of uber sexy women.
This is my kinda break up!
Stats for Break Up Shagging
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Research: 19,823 clicks in 411 w
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Concept: Break Up Shagging
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Segment: Neutral, 18-55
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Break Up Shagging
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