There are a lot of things you can share with you friends, but coke cans aren't of them, unless you're comfortable about the idea of sharing swapping salivas with your best bud.
For Coke's new campaign, the company created Coke cans that split in half. The idea behind the split cans was to encourage the idea of sharing among its consumers. The split up Coke cans contain half of the amount of a regular Coke cans, which means people who share their Cokes will have to put-up with certain sacrifices when they shared their coke. The Coke cans were handed out to people via through the "happiness truck."
The video features several people happily sharing their Coke cans, which was the company's goal all along.
Stats for Split Up Soda Cans
Trending: Older & Average
Research: 1,153 clicks in 152 w
Interest: > 3 minutes
Concept: Coke Cans
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: mysterious photo booth ads, pork-infused soft drinks, and conflict-resolving pop machines.
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