Star

Cokau Lab Ask New Yorkers to Describe What They Love About Their City

By: Tia Clarke - Published: • References: vimeo & designtaxi
When French production studio Cokau Lab cornered New Yorkers with a camera and asked them to describe what they loved about the Big Apple, the results were as interesting and diverse as the city itself.

What makes these vox pops even more interesting is that Achille Coquerel and Thomas Kauffmann imposed a limit on the words city dwellers could use, and asked them to boil it down to a three.

The snappy answers create a charming picture of one of the most revered and inspirational cities in the world. New Yorkers profess their love for their cities “open spaces”, “craziness”, “diversity”, “culture” and of course “the people”. “#3wordsfornyc” is a beautifully shot project which shows off the Big Apple in all its glory. 



 

  Stats for NYC in a Nutshell Trending: Older & Chilly
Traction: 85 w
Interest: 0.5 minutes
Concept: Cokau Lab
Related: 78 examples / 60 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: abstractly amalgamated architecture, adult arts-and-crafts bouquets, and expensive graffiti billboards.