Goths Wear Lipstick Too
Answer? Carry around a coffin, of course!
Implications - In recent years, there has been an increased focus on stylistic originality and individuality. One way a brand can benefit from this newfound fad is by creating products that are both fashionable and novel. By investing in a product that is inventive and chic, the brand stands a good chance of attracting interest from fashion-forward consumers.