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Caffeinated Beverage Films

'Coffee: The Greatest Addiction Ever' Video Examines Our Java Habit

— July 3, 2011 — Lifestyle
Some of you may have heard that drinking too much coffee is bad for you, but after watching the 'Coffee: The Greatest Addiction Ever' video, you should be able to put all your concerns to rest.

Yes, the popular stimulant beverage does become habit-forming with excessive use, but the word "addiction" often carries a negative connotation, and that's simply not the case with coffee. Just watch the 'Coffee: The Greatest Addiction Ever' video and decide for yourself if the benefits of caffeine outweigh the negatives (of which there surprisingly are none).

Implications - Coffee has become an important commodity in North American culture as it allows urbanites to keep up with fast-paced lifestyles. Corporations looking to get into the coffee industry may consider offering peripheral items that enhance the coffee-drinking experience rather than selling the drink itself, since the world's currently oversaturated with coffee suppliers.
Trend Themes
1. Enhancing Coffee Experience - There is an opportunity for corporations to offer peripheral items that enhance the coffee-drinking experience rather than selling the drink itself.
2. Caffeine Addiction Awareness - The video 'Coffee: The Greatest Addiction Ever' highlights the positive aspects of caffeine consumption, creating an opportunity for companies to promote the benefits of coffee.
3. Growing Coffee Culture - Coffee has become an important commodity in North American culture, leading to opportunities for businesses to cater to the fast-paced lifestyles of urbanites.
Industry Implications
1. Food and Beverage Industry - Businesses can explore innovative ways to enhance the coffee-drinking experience within the food and beverage industry.
2. Retail Industry - There is an opportunity for retailers to offer unique coffee-related products that cater to the growing coffee culture.
3. Marketing and Advertising Industry - Companies can leverage the caffeine addiction awareness trend to create effective marketing campaigns for coffee-related products and services.
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