Oquendo's Coffee Packaging Designs Support Breast Cancer Awareness

By: Laura McQuarrie - Oct 21, 2014
References: cafesoquendo & packagingoftheworld
At a first glance, the softness of these coffee packaging designs might lead you to believe that they contain something as soothing as tea. However, Oloramara Design was put to the task of developing packaging for Caf├ęs Oquendo limited edition coffees, with a specific focus on marketing to women.

The new premium coffee boxes feature delicate watercolor illustrations with a pink coloring, which was introduced in October for Breast Cancer Awareness Month. The coffee containers are designed to show their support for women around the world who are affected by the disease and now, one of Spain's largest coffee brands is encouraing people to join the conversation online using #oquendosolidario in order to raise further awareness about the issue.